23 Jul 2021

The story of one thing: the Gucci Diana bag

The Gucci tote bag with bamboo handles having been fancied by Princess Diana is back. The Italian fashion house releases an updated version of the legendary bag. The Vremena Goda Galleries spotlight the history of this cult fashion item.

The story of one thing: the Gucci Diana bag

The history of the Gucci Bamboo bag

Gucci bags with bamboo handles were launched in 1947 as a response to the post-war crisis. The Italian economy was going through a difficult path that made the Gucci family experiment with materials to reduce the cost of production. This is how the Gucci Bamboo bag was born to become instantly popular. It also inspired thoughts about traveling, which used to be is practically unavailable.

The story of one thing: the Gucci Diana bag

The story of one thing: the Gucci Diana bag

The story of one thing: the Gucci Diana bag

Princess Diana's Favorite Bag

Princess Diana’s beloved roomy tote with bamboo handles was released in 1991. In the early 90s, this bag became a part of the Princess's signature style - the accessory embodies her spirit of freedom as well as courage in choosing outfits in the course of her estrangement from the royal family. The Princess of Wales wore it either to a full-dress meeting, shopping, or training. Diana's fashion looks prove this bag to be a perfect companion for every day.

The story of one thing: the Gucci Diana bag

The story of one thing: the Gucci Diana bag

The story of one thing: the Gucci Diana bag

Gucci Diana

On July 1, 2021, Princess Diana would have turned 60. To celebrate this event and to pay tribute to the Princess, Gucci renames the tote bag with bamboo handles in Gucci Diana and releases its updated version. The novelty is distinguished by removable neon leather straps around the bamboo handles. It’s a sort of homage to the fixing ribbons that came with the kit to maintain the shape of the handles.

The story of one thing: the Gucci Diana bag

The Gucci Diana bag comes up in three sizes: mini, small, medium, and seven colors. The classic cuir shade is the closest option to the one Diana fancied. The collection also features models in bright and pastel shades like emerald green or pale pink. The bag straps come up in three neon colors: yellow, pink, and orange. On the inside of the strap, you can engrave letters to customize an updated version of the princess’s bag.

The story of one thing: the Gucci Diana bag