31 Mar 2023

Old Money: the evolution of style and its return to the runway

Old Money: история стиля и его возвращение на модную сцену

What are your first thoughts when you hear the phrase "Old Money"? Weekends on the French Riviera, summer evenings in the Bahamas, or Christmas in the Swiss Alps? Or how about a pricey vintage wardrobe full of Ralph Lauren sweaters and polos?

The style associated with the bohemian lifestyle of the 20th century is regaining popularity, even among young people. Let's take a look at how it appeared and what its key aesthetic codes are.

HISTORY

The Old Money style, which was a symbol of the past century's aristocratic lifestyle, is a true source of adoration and imitation for many. In essence, this style represents the gold standard for what capitalism may achieve. When it comes to the derivation of this phrase, the Oxford Dictionary defines it as "wealth that was inherited rather than earned."

In general, if we talk about the Old Money look nowadays, we may compare it to the current eco-friendly fashion craze. These concepts are similar in that they both place an emphasis on high-quality neutrals that are durable and versatile.

Old Money style is more about thoughtful choices and investments in your clothing than it is about wanting to seem wealthy. Old Money things are made to be used for a long time. The primary appeal of this timeless look is that it allows you to build a wardrobe of classic pieces that you can wear for the rest of your life.

Old Money: история стиля и его возвращение на модную сцену

Lady Di is regarded as the icon of Old Money style. With her unmatched taste, she taught us that luxury does not reside in a castle with golden columns. Diana set the standards for her personal style. For Lady Dee, comfort was key, along with timeless classics.

Old Money: история стиля и его возвращение на модную сцену

Old Money: история стиля и его возвращение на модную сцену

OLD MONEY TODAY

As a larger audience can now afford it, the term "old money" should really be changed to "new old money" in today's context. Nonetheless, the core elements of this fashion are still the same: no pretentiousness, deliberate brand demonstration, subdued noble hues, rigid shapes, and elegance.

HOW TO CREATE AN OLD MONEY LOOK

In reality, there are a limitless number of looks that might be created in the Old Money style. It is crucial to select fine materials, precise and formed shapes, and rich, noble hues.

These are some of the options available at "Vremena Goda":

КУРТКА PESERICO (КАШЕМИР И ШЕЛК) 189 143 ₽

Peserico jacket (cashmere and silk)
189 143 ₽

ПЛАТЬЕ ROSSO (КАШЕМИР И ШЕЛК) 68 219 ₽

Rosso dress (cashmere and silk)
68 219 ₽

САПОГИ LOUISE MICHAIL (TOPSTYLE) 44 860 ₽

Louise Michael boots (Topstyle)
44 860 ₽

ЖИЛЕТ ИЗ КАШЕМИРА PERCE-NEIGE 56 000 ₽

Cashmere vest by Perce-Neige
56 000 ₽

ЮБКА-ТРАПЕЦИЯ PERCE-NEIGE 96 050 ₽

Trapeziod skirt by Perce-Neige
96 050 ₽

ШЕЛКОВЫЙ ПЛАТОК PERCE-NEIGE 18 000 ₽

Silk scarf by Perce-Neige
18 000 ₽

ЛОФЕРЫ ALDO BRUE (TOPSTYLE) 30 900 ₽

ЛОФЕРЫ ALDO BRUE (TOPSTYLE)
30 900 ₽

ПЛАТЬЕ ST. JOHN

St. John dress

ТРЕНЧ ST. JOHN

St. John trench

САПОГИ MARCO LOMBARDI (TOPSTYLE) 27 560 ₽

Marco Lombardi boots (Topstyle)
27 560 ₽

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