Omega
From the moment the Omega brand was established, its success story has always been rich in achievements. The brand founder Louis Brandt opened his first pocket watch assembly shop in 1848 in Swiss city La Chaux-de-Fonds. He used purchased components to assemble highly accurate pocket watches, which he successfully sold throughout Europe. In 1879, Brandt’s sons Louis-Paul and Caesar switched the enterprise to semi-automatic manufacturing mode and gave rise to the first serial production of watch components.
In 1894, a new pocket watch mechanism, the “Omega 19-line” was developed. Watch repairers, without any additional adjustments, could replace its components. Henry Riquel, the Brandt brothers’ banker, then suggested using the name ‘Omega’ for every timepiece. The brand started selling watches under this name shortly after. He backed up his suggestion by the fact that the Greek letter, Ω, is synonymous with the utmost perfection, completeness, and the ‘crème de la crème’. On March 10, 1900, the new name was internationally registered, and after, the enterprise was transformed into a public limited company with the name – Omega Watch Co.
Omega Company employs four basic communication approaches – the Olympic Games and sports, the spirit of superiority, watch-making excellency, and brand ambassadors.
Since 1932, the brand has been the sole official timekeeper of the Olympic Games.
Omega is the only NASA-approved watch for being used in space.
In 2015, a new Master Chronometr certification laid the basis for another matchless quality standard in the watch industry, which once again confirms that the International Olympic Committee and the space agency have made the right choice.
The brand’s ambassadors are 22-time Olympic gold medal swimmer Michael Phelps, 4-time World Сhampion in golf Rory McIlroy, movie actors George Clooney, Pierce Brosnan and Daniel Craig – secret service agent 007 James Bond, Nicole Kidman and model Cindy Crawford.
