Stella McCartney's success story can rightly be called an exceptional one. The girl was born in one of the most famous families of her time - the designer is the daughter of The Beatles founder Paul McCartney and photographer Linda Eastman. However, despite the popularity given at birth, the girl was studying hard and at the age of 13 started her path to creating her own brand – that was when she sewed her first jacket. The further step was an internship with Christian Lacroix, and then her father's tailor Edward Sexton became her teacher. After there was Ravensbourne College of Design and Communication and Central Saint Martins College of Art and Design. The graduation fashion show in 1995 caused a storm of interest: Campbell and Kate Moss, Stella’s close friends, were showing the outfits. Afterwards, Stella got a little side-tracked from developing her brand staring a position of Creative Director at Chloé. However, after four successful years, McCartney though came back to creating clothes under her own name.
In 2001, the Gucci Group takes the brand under its wing and begins to open Stella McCartney stores throughout the world: New York, Los Angeles, Hong Kong, Paris and more. McCartney agreed to work with a large concern only under one condition: natural fur and leather are not used in the creation of things. Environmental friendliness runs everything Stella does. Today, mindfulness is not something new today, but then the designer became a pioneer, altering the industry. This passion for conscious consumption was passed on to Stella from her mother: Linda Eastman was a vegetarian and a famous eco-activist. So even the skincare line named CARE that Stella launched in 2007 is 100 per cent organic.
Throughout her career, Stella managed to create many compelling collaborations: Madonna's wedding dress, as well as costumes for her Re-Invention World Tour, or Jude Law and Gwyneth Paltrow’s outfits for the movie "Sky Captain and the World of Tomorrow." But the best known and fruitful the now more than 10-year-old collaboration is Adidas by Stella McCartney. Women's sportswear and shoes are distinguished by unusual prints and colors, which season by season have been in great demand by fans of a healthy lifestyle. Today Stella can balance work and family being four times a mother, an activist and successful designer. In the Stella McCartney boutique on the ground floor of Vremena Goda Galleries, you can find fashion items, accessories and shoes from one of the most environment-oriented and innovative brand in the world.