The Swiss luxury watch manufacture TAG Heuer has been a leader in ultra-precise chronographs for over 160 years, successfully combining innovative technology with the highest watchmaking craftsmanship. In 1860, at the age of 20, Eduard Heuer founded his own watchmaking workshop in the Jura Mountains in Switzerland, by laying 2 fundamental principles in its development: family management and technical innovation. Thanks to these core principles, the company has continued to thrive for decades. The Swiss brand is part of LVMH Moët Hennessey Louis Vuitton SE (LVMH), a leading global luxury goods group. The headquarters is located in La Chaux-de-Fonds (Switzerland) and has four production sites. TAG Heuer employs 1,470 people in 139 countries.
TAG Heuer has authored numerous inventions that have left a noticeable mark on the history of the watchmaking and it still serves as the foundation for its canons in the industry. Creation of micrograph in 1916, sponsorship of Formula 1 teams in the 1970s, release of the first luxury smartwatches in 2015 and 50th anniversary of the Monaco collection in 2019, that was marked by the release of five limited editions, each of them reflects the style of its decade- these are just a few examples of technical achievements, exceptional precision, avant-garde and passion for revolutionary design make the pillars of TAG Heuer's unique style.
TAG Heuer watches are designed for someone who loves to overcome obstacles, is ready for the most daring challenges and strives to be exceptional. Sport, lifestyle and age-old traditions make up the brand's rich heritage as well as its unique DNA. The #DontCrackUnderPressure motto is not just words, it is a principle to unite brand fans from all over the world.