Today at the Vremena Goda Galleries BVLGARI is opening for visitors its first-ever pop-up boutique in Russia.
Contemporary ephemeral design facilitates BVLGARI spaces pop-up for a while in various countries thus establishing a unique Roman atmosphere.
BVLGARI always has a spirit of Rome.
Rome architecture has remained an endless source of Inspiration for the Jewelry House.
First and foremost, it’s the Pantheon, a symbol of the Eternal City and the greatest masterpiece ever, as well as one of the best-preserved ones despite the entire two thousand years.
Inside, beneath the stunning-looking largest unreinforced concrete dome there is a glorious floor pattern featuring alternating circles and squares.
It is bridging the interior designs of all BVLGARI boutiques.
One more branded code adopted form Pantheon is eight-pointed star that adorns the front doorstep of the flagman boutique Via dei Condotti. It symbolizes harmony and cosmic order. According to legend it runs: «Roma Caput Mundi» - «All roads lead to Rome».
The space of the new pop-up boutique is outlined by light portals and windows in metal frameworks. These design elements in tandem with a lantern hanging above the entrance remind the historic building of the Roman flagship store.
The interior is decorated in BVLGARI signature style, which embodies a perfect balance of antiquity and modernity, tradition and innovation. All over there are references to the highlights in the Italian design of the 1930s, 50s and 60s.
Counters together with easy chairs resemble the originals of Franco Albini, Ico Parisi, Osvaldo Borsani ... The beauty of forms, the boldness of color palette and materials as well as the excellence of handicraft – all these components are shaping up into a single harmonious theme that connects the jewelry house and Italian designers.
Grand 60-meter boutique in the hall of the Vremena Goda Galleries opens just for several months from November 15 to March 15. Great selection of goods will be presented on exclusive terms.
Opening in the run-up to the New Year festivities, the pop-up boutique invites you to make a fascinating journey to the radiant magic world of BVLGARI.
Eternal city will never go out of fashion.
