Ulyana Sergeenko cocktail party at pop-up store
24 Окт 2019

Ulyana Sergeenko cocktail party at pop-up store

On October 22, 2019, Ulyana Sergeenko cocktail party was held at the brand’s pop-up store at the Vremena Goda Galleries. The cause for the meeting was a presentation of updated Ulya handbag - a key accessory of this fashion house. The two-color leather handbag with a rocking horse shaped clasp will be exclusively showcased at the Galleries only.

On this day, the boutique look different: a new design was created with a reference to decorations of Ulyana's latest fashion show at Haute Couture Fashion Week. That evening, the guests of the fashion house at Vremena Goda had a unique opportunity not only to see some items of the autumn haute couture collection, but to literally immerse into a Parisian fashion show atmosphere as well: the VR-streaming service team Lookport together with Ulyana Sergeenko created the first VR version of a fashion show in the world. This technology made it possible for the guests to see the whole show in a virtual reality format with a full immersion effect.

The guests spent the evening accompanied by sets by Efim Ginzburg and were treated to original desserts, cooked at the Ribambelle restaurant specially for the party.

The guests were welcomed by Ulyana Sergeenko and CEO of the Vremena Goda Galleries Lilit Adibekyan. That evening, dear friends and customers looked into the boutique;s space, including Ksenia Sobchak, Nadezhda Obolentseva, Irina Milova, Alesya Kafelnikova, Marie Koberidze, Victoria Lopyreva, Tamuna Tsiklauri and others.

Ulyana Sergeenko, 1 floor