History of the brand
Boutique №7 is a unique women's concept store located in the Vremena Goda Galleries. Unlike many other stores, the uniqueness of Boutique №7 is about the absence of information about the store on the Internet. And its creator Armida hardly ever gives interviews. This is because for many years this lady has been focusing on building up a community around Boutique No. 7. Female friends of the brand year after year have been entrusting Armida with their wardrobe. In the store among the variety of fashion items, they are sure to find something optimal as well as unlikely to be seen on someone else. The only exception is the supermodels' appearance at the world fashion weeks.
Vibrant colours, unusual cuts, interesting prints – in the boutique, there are no outfits, shoes or accessories that could ever be considered ‘boring’. Everything is about expressing one’s individuality. To confirm this, here’s a list of brands that you’ll find at the store: Area, Maticevski, Alessandra Rich (playing with Victorian fashion), futuristic and epatage David Koma, RVDK, Emanuel Ungarno, the French brand "Enfant Terrible" by Jean-Paul Gaultier, Benedetta Bruzziches, Angel Anno, the daring and sensual Paco Rabanne, Prabal Gurung (unifying strength and femininity), Fausto Puglisi and many others.
“When we buy things, responding to the internal impulses of the soul, we are creating our own unique wardrobe, which helps us feel comfortable in any atmosphere. So let it be beautiful to make you shine! And remember, rave exists in the soul”- this is the philosophy of Boutique №7. It is shared by numerous public persons as they opt for the outfits from the boutique for both shooting and important outings: Yulia Baranovskaya, Ksenia Sobchak, Nadezhda Obolentseva, Victoria Korotkova, Daria Klyukina, Viki Odintsova, Marusya Fomina and more.
Address Boutique №7: Moscow, Kutuzovskiy, 48 - «Vremena Goda» Galleries , 3 floor
Subscribe to news Boutique №7
Promo & News Boutique №7
18 Oct 2023
New fashion season trends in Vremena Goda galleries campaign
The Vremena Goda Galleries crew filmed the new fall-winter 2024 collections. The campaign was styled by the editor-in-chief of Grazia magazine, Alisa Zhidkova, and photographed by Daniil Golovkin. Check out the photos to see what we'll be wearing this season!
14 Jul 2023
The "Little black dress" throughout movie history: recalling classic images from films
Mademoiselle Coco Chanel is sometimes credited with creating the "little black dress," although she was really just its popularizer. She really "stole" this look from other, less well-known fashion designers. In general, the "little black dress" and the invention of film both occurred around this time. Clara Bow appears in the silent picture in 1927 in a modest black gown with long sleeves and a lace collar. When she is invited to dinner at The Ritz, she whips up a beautiful cocktail outfit using scissors. This item of clothing is no longer merely a sign of sorrow, as it was in the Victorian era, but has become a trendy must-have and a uniform for social gatherings among high-society females.