ROSES LACE
The ROSES LACE brand was founded in 2020 by Maria Zotova. It is based on a perfect and comfortable fit and details thought out to the smallest detail: lace, ruffles, ruffles and prints designed by illustrators (each element is hand—drawn). The main materials are silk, velvet, chiffon and satin. The entire collection of accessories (headbands, headscarves, hair ornaments) was created from the remnants of industrial fabric to minimize waste and maintain a more environmentally friendly lifestyle of the brand.
The opening of a new space has become a true dream come true. The interior of the boutique was poetically named "Garden under the yellow moon" and was designed by the EdxxKat design bureau. It is a subtle, graphic space inspired by Japanese aesthetics and the decorative European language of the 19th century.
The walls of the boutique are made in deep glossy black, and the white niches with lightboxes in which the dresses are placed cut into the darkness like windows into another, fragile and romantic world. This approach allows us to consider each dress as an art object, and the entire boutique as a gallery filled with light and products made of silk, satin, crepe de chine and velvet. Its architecture highlights the brand's key codes — femininity, contrast, theatricality and sophistication.
