This British lingerie brand was founded in 1994 by Joseph Corré, the son of the punk queen Vivienne Westwood, and his wife Serena Rees. As befits the successor to such a rebel and a fashion industry legend, Corré focused on the overtly extraordinary as well as on the just as overtly sumptuous: only the best fabrics and the finest handmade lace had been used in the production of the provocative items from the very start. In 2007, designer Sarah Shotton took the position of the brand’s creative director; she managed to preserve the brand’s bold spirit and added to its DNA an attentiveness towards the specificities of a woman’s body and care for each client’s comfort.
Who are the muses of Agent Provocateur?
Strong women who are not afraid of their own sexuality and power over others have always been the heroes of the brand. They are the likes of Kate Moss and Naomi Campbell, who have appeared at various times in Agent Provocateur advertising campaigns.
What is the difference between Agent Provocateur boutiques and ordinary lingerie stores?
Each Agent Provocateur store is decorated like a boudoir – with soft carpets, fabulous chandeliers and deep armchairs. Instead of salespeople, the clients see agents in pink robes designed by Vivienne Westwood herself, ready to share inside information with clients.
What can be found in the brand’s collection apart from lingerie?
Agent Provocateur produces a line of swimsuits, home clothes – for special occasions, of course – and multifarious accessories, from headscarves with provocative prints to satin high-heeled shoes teasingly decorated with marabou feathers.
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