The first J-Point boutique was opened in 2013, in the Vremena Goda Galleries. Today it is not only a chain of boutiques, but also a brand that regularly releases collections. The core task is to gather in one place fancy jewelry of different designers from all over the world, the ones who have not been presented on the Russian market before. The name of the company speaks for itself (Jewelery Point) - a jewelry point, which presents jewelry that meets the latest trends in jewelry fashion. It can be both sophisticated, unusual jewelry for every day and real masterpieces of jewelry art. Jewelry is selected at various jewelry exhibitions throughout the world. In addition to foreign brands, J-Point has its own production as well. The Pins, Hearts and Matches lines are created in a private jewelry workshop located in Moscow.