Swimwear and underwear
A multibrand boutique of men’s underwear, beachwear and home clothing that unites more than 30 best-known brands: from Diesel and Hugo Boss to Emporio Armani and Dolce & Gabbana. The first X.O. store was opened in 2003. Nowadays, there are 20 boutiques in Russia – 16 in Moscow, four in St. Petersburg and one in Krasnodar. Due to the numerous brands presented at X.O. boutiques, there is always an impressive variety of collections to choose from.