X.O.

Swimwear and underwear

A multibrand boutique of men’s underwear, beachwear and home clothing that unites more than 30 best-known brands: from Diesel and Hugo Boss to Emporio Armani and Dolce & Gabbana. The first X.O. store was opened in 2003. Nowadays, there are 20 boutiques in Russia – 16 in Moscow, four in St. Petersburg and one in Krasnodar. Due to the numerous brands presented at X.O. boutiques, there is always an impressive variety of collections to choose from.

What is the core value of X.O.?
Individuality, inner liberation, and longing for self-expression. The first X.O. store was opened under the slogan “Life as a reckless venture. Fashion as a striking adventure”. It hasn’t changed ever since.
What is the X.O.’s showpiece?
Every season, new collections by all the boutique’s brands hit the stores, so it’s impossible to select a single showpiece. Moreover, X.O. offers an extremely diverse product range – from home trousers to beach towels.
What three words can characterize X.O.?
Quality, design, reliability – all the X.O. brands are united by careful attitude towards selecting fabrics, by taking care of a client’s comfort, and longing for creating fashionable and the most comfortable casual items.
Address X.O.: Moscow, Kutuzovskiy prospect, 48 - «Vremena Goda» Galleries , 3 floor

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