Cosmotheca is a multi-brand cosmetics seller and corner store where you can find cutting-edge ethical cosmetic brands, unique perfumes and accessories from across the globe. All our brands are characterized by pure formulas, tested efficacy, clean production means and social responsibility.
What was the beginning of Cosmotheca?
Cosmotheca’s founder, Hayk Sargsyan, started as a distributor of luxury-class brands. At a certain point he realized, however, that the founders of most of the brands he had been working with were already gone. Left in their place was only the marketing machinery trying to constantly refurbish the ideas of those who had already died in order to make some money on this inertia effect. This is how the idea of a multi-brand store that promotes young chamber brands appeared — after all, these will someday become the future classics.
Where on Earth is the source of your inspiration?
Austria, the country that fascinates with its attitude towards the natural and the beautiful. It is one of the first countries that started mass promotion of the organic trend in both cosmetology and daily life.
What are the top three indispensable products of your brand, and why are they indispensable?
We do not use the concept of an ideal must-have for everyone: at a Cosmotheca store everyone can find something particularly fitting for themselves. However, there are three elements that are indispensable for a product to be found on our shelves: efficacy, naturalness and fair price.