Brand creation

The history of Dior began in the middle of the last century, to be precise, in 1946 - it was when the designer Christian Dior whose name the brand bears with the textile manufacturer Marcel Boussac who opened haute couture atelier on Rue Montaigne. The latter one was also called the "King of Cotton" - at that time Bussac was the richest man in France. A year later, Christian showed his first collection, which American journalists called New Look and which happened to win the hearts of all fashion mongers. “Europe had tired of dropping bombs and now wanted to let off a few fireworks” - this is what the designer suggested. This New Look style is nothing more than an accentuated waist as well as a narrow shoulder line along with a flared skirt. The cropped close-fitting jacket, which received a pitchy nickname Bar, is the picture of Dior aesthetics, an essential part of the brand’s DNA. For those times, such a silhouette seemed provocative enough, so it was just impossible to ignore that collection. The success was immediate and Dior forever went down in the history of the fashion world.

Big moments

In 1957, the designer passed away and it was Yves-Saint Laurent who began working on Dior collections. So, trapezoid silhouette came to replace the "Woman-Flower" one. Three years later, he was replaced by Marc Bohan and fashion mongers from all over the world, up to 1989, changed into Slim Look style - a gentler form of the fashion look created by Christian Dior. Gianfranco Ferre is next to take over as Creative Director: the Italian designer focused on the founder's aesthetic. When John Galliano appeared it was like in a bright flash, fashion shows became like theatrical performances, and supermodels were allowed to show their acting skills. The three years of Raf Simons made a contrast, as the Belgian designer is a fan of minimalism.

Present day

In 2016, a woman, Maria Grazia Chiuri, for the first time in history becomes Creative Director of Dior. Her works speak of female power, often touching upon socio-cultural themes. To see the designer's collection, visit the two floors of the Vremena Goda Galleries. On the first floor, there are women's shoes and accessories, on the second one - women's clothing, men's line and VIP fitting room. Nearby you can find jewelry. There you will also find a professional dressmaker who will customize the selected items for you, as well as fix or restore the items purchased previously. This space is recalling the capital of France since the layout of the Dior boutique is inspired by the image of the main Parisian boutique.

Address Dior: Moscow, Kutuzovskiy, 48 - «Vremena Goda» Galleries , 1 floor

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