History of the brand
The founder of the self-titled brand Ulyana Sergeenko was engaged into the fashion world well before launching her own brand. After graduating, Ulyana tried her hand as a fashion photographer – her pictures often appeared on the pages of glossy magazines. Then the camera captured her thanks to the Fashion Weeks in New York, London, Paris and Milan: Sergeenko's style attracted street-style photographers, and then the whole fashion world fell in love with the “Russian matryoshka”, as she was called. Uliana’s looks have always been distinguished by femininity and references to Russian culture: puffy skirts, dresses with an accentuated waist, vintage accessories and furs. Finally, in 2011, the Ulyana Sergeenko brand was born. Ulyana described her first collection as “illustrations for the issue of Soviet Vogue of the 1950s”.
A year later, the designer presented the Ulyana Sergeenko Couture collection at the Haute Couture Week in Paris. Since that, the brand has been acquiring admirers from all over the world including Anna Dello Russo. Lady Gaga, Natalia Vodianova, Beyoncé, Kim Kardashian, Selena Gomez, Rihanna, Rita Ora, Adriana Lima, Dita Von Teese. These females are just a small part of the celebrities of the A-list, who choose Ulyana Sergeenko outfits for performances, red carpets, music videos and more. Ulyana admits: “One of the key tasks of Couture is to create items for centuries. It's enjoyable and consistent to have quality things in your wardrobe, well-made, those that can literally be passed on to your daughter". In 2014, Ulyana Sergeenko became the first Russian brand in history to be chosen by the Supervisory Board of the Paris Haute Couture Syndicate as an official member.
A simple cotton dress with a small flower print that will never go out of fashion does distinguish Ulyana Sergeenko from other brands. Despite being young enough compared to other players in the fashion arena, this brand has managed to earn recognition and reputation. An important component of Ulyana Sergeenko's DNA is Russian folk crafts. Rostov enamel and filigree, Yelets and Vologda lace, Kresttskaya stitching and various hand embroidery techniques are present in each Ulyana Sergeenko Couture collection. To preserve and develop folk crafts is one of the key goals of the Fashion House. You can purchase for dresses, blouses, coats, jackets, aprons, belts, scarves, bags and other fashion items in the Ulyana Sergeenko boutique on the first floor of the Vremena Goda Galleries.