Gucci is pleased to announce the opening of its women’s corner on the 1st floor of Gallery “Vremena Goda”. The corner spans over 260 square meters, housing women’s ready to wear, handbags, shoes, eyewear, jewellery and accessories along with the House’s new make-up collection and the luxury perfumery line The Alchemist’s Garden by Creative Director Alessandro Michele.
With a look that invites customers to feel welcome and relaxed, the interior design is discreet. Contemporary luxury is suggested not only by the employment of beautiful and idiosyncratic materials, but also through a determinedly spare use of space. In keeping with the elegant and contemporary eclecticism that characterises Gucci’s collections, the corner sees the combination of traditional and modern, industrial and romantic. The concept effortlessly complements the current product offering, which includes the Spring-Summer 2019 and the Pre-Fall 2019 collections.
Contrasting merchandising elements represent different design codes, combining to create curiosity, and inviting customers to feel like they are constantly discovering new aspects of the corner.
The mood within the corner is one of discretion, where understated drama is created by the surprising and unexpected combination of materials. Soft elements like velvet armchairs and upholstery offset harder surfaces and industrial elements, such as rivets. Juxtaposition of this sort, where opposites forge a new connection, is repeated throughout: technical, mechanical display units contrast with the softness of the rich fabrics that adorn the space. Throughout the store one finds sumptuous chairs, round tables in alabaster, while vintage rugs are layered over each other for a textured effect.