The Cartier Jewelry House joins The Lion's Share Fund, an unprecedented initiative bringing together brands, conservationists as well as consumers to overcome collectively the global crisis of the environment, biodiversity and climate. The goal of the project is to raise within 5 years more than $ 100 million from the private sector for eco-projects.
Led by the United Nations Development Program (UNDP) in coordination with UN companies and partners’ alliance, the innovative project plans to invest over $ 100 million a year over 5 years for the preservation of our planet's biodiversity. This contribution is funded by brands-participants that donate 0.5% of their media investments each time an animal is featured in an advertisement.
