Alexander Terekhov debuted his brand SASHAVERSE in the Vremena Goda Galleries on December 16 with a festive collection that drew inspiration from his favorite movie heroines.
Ksenia Sobchak, Natalia Goldenberg, Anastasia Ryabtsova, Ekaterina Varnava, Laura Dzhugelia, Diana Pozharskaya, Irina Zarkova, Ksenia Solovieva, Daria Lisichenko, Irina Chaikovskaya, Alexandra Revenko, Yasmina Muratovich, Karina Oshroeva, Alena Litkovets, Olga Samodumova, and many others attended the event.
For this particular evening, the boutique became a gathering place with familiar faces and a welcoming vibe. Visitors had the opportunity to try on and review items from the latest collection, snap memories with photos, and engage in conversation with one another.
A skilled team from the architecture studio Kozeen+Rueda created the new boutique's interior design, which is built on the contrast of materials and has a modern minimalist aesthetic. A distinctive sense of space is produced using glossy panels, textured plaster, mirrored canvas, and light screens.
The interior features ideal lighting, well-thought-out mirrors, and an infinity corridor, which creates a distinct instazone. The store embodies the spirit of SASHAVERSE: nothing unnecessary, just a focus on things.