The new Ulyana Sergeenko boutique, located on the first floor of the Galleries, is a 300-square-meter space that resembles a tiny secular salon with lacquer, gold, and velvet.
The design project's major focus is parties in luxury villas and encounters in couture ateliers from the mid-20th century. The slightest touches, from circular beaded lamps to horse-shaped decor, reveal Art Deco elements blended with the familiar contemporary aesthetic. Tim Veresnovsky, a designer from St. Petersburg, carried out the project.
The color palette is maintained muted, while the overall design concept incorporates traditional and avant-garde elements. Velvet panels and designer textile wallpapers with Ulyana Sergeenko Fashion House patterns decorate the display cabinets' arched recesses.
A collection of delicate wooden pieces and lacquered surfaces builds on the brand's long history of folk crafts and traditional production. One of the focal points is a wooden bar counter decorated with little toy horses, which have long served as a symbol of the Ulyana Sergeenko Fashion House; the lid is constructed of solid pink marble. The bar fits seamlessly into the proscenium, which is decorated in the style of a luxurious Orient Express train, with stylized windows, armchairs, curtains, shelving, and even window openings reminiscent of a vintage first-class carriage.
The clothing is displayed on hand-embroidered mannequins custom-made in Paris by Stockman. Upholstered furniture built from the designer's sketches is upholstered in Dedar cloth. Textured drapes give the impression of a curtain behind which a fashion show begins, and fitting rooms with a ribbon of spherical lighting surrounding the mirrors resemble the makeup rooms of Hollywood divas.
Particular care was taken with lighting; lighting solutions create an intimate atmosphere between the velvet-lined theater box and the refined aristocratic salon. Impressive Murano glass chandeliers stand out among the combination of Midcentury and Art Nouveau influences in sconces obtained from vintage markets in Italy and Texas.
