On November, 8, a presentation of Wolford, the world leading manufacturer of hosiery, linen, luxury clothing, and accessories, took place at Shoreditch Town Hall in London. The event marked a new epoch in more than half a century of brand history – a new provocative image, brave and explicitly sexy, will be the basis for further collections and campaigns of the brand.
The first guests to assess the rebirth of the brand were Khaled Jamil (JamilCo), Christina Bardash (Luna), Alexandra Revenko, Arina Kuzmina, Daria Klyukina, Dusya Bubel, Alena Chandler, Maria Limonova (Tatler Russia), Vivian Hoorn, Lisa Banholzer, and Shingai Shoniwa.
The most explicit, impudent and open to all provocative, the new Wolford follows the concept of #BringYourTrueCharacter. Provocative performances involving models and immersive performances became a part of the great event. From now on, the brand does not follow the generally accepted rules any more – it dictates its own.
“The past is all over. The future gives us unlimited opportunities”, said Axel Dreher, CEO of Wolford.
You can have a look at the new products of the brand in the Wolford boutique on the third floor of Vremena Goda.
