Ulyana Sergeenko presented a new Rodeo Fall/Winter 24/25 collection in the Wild West theme.
Natalia Vodianova, Katya Letskaya, Ulyana Sergeenko herself, and her daughter Vasilisa all participated in the campaign shooting. The campaign was shot on a ranch in the Paris suburbs, as well as at the old restaurant Lapérouse. Ellen von Unwerth created the dynamic shots. Alice Gentilucci styled the look, while Stephen Canavan and Konstantin Kochegov did the makeup and hair. Rebecca Furto, Ellen von Unwerth's daughter, shot the video.
The collection includes elements of Western style, such as multi-layering, cowboy boots and hats, scarves with designer prints, suede chaps with fringe, and other items. Ulyana was inspired by Nikita Mikhalkov's image from the Soviet Western "A Friend Among Strangers, a Stranger Among His Own."
Folk crafts and trades are a significant component of the new line, as well as other Ulyana Sergeenko House's collections. This is expressed in vivid hues and complex palette combinations, which are reminiscent of South American patchwork traditions.
The new collection is already available at Ulyana Sergeenko boutique on the first level of the "Vremena Goda" Galleries.
