Eleventy is advancing the new Smart-Luxury concept through an extensive men's and women’s collection, which also features accessories and leather goods. Smart Luxury is a contemporary interpretation of style, versatility as well as a vision of human interaction with the outer world, which considers the outreach to the most universal and prosaic part of self as the main source of inspiration. This is not just a style, it comprises a real philosophy of life to whelm each field of everyday life, from office work to smart work, travel and leisure.
Style as well as elegance in the Eleventy collections is not to be seen, it is to be felt. Luxury doesn't make loud declarations, it simply cannot go unnoticed.
Eleventy was founded in 2007 due to entrepreneurial spirit and twenty years of his experience of Marco Baldassari, creative director for the menswear line, and Paolo Zuntini, creative director for the women’s line.
In 2009 Andrea Scuderi joined the company as a partner and head of operations division. In 2014, Vei Capital, a private equity operator, acquires a 51% stake in the company, and in 2016 the company opens its headquarters in New York.
The brand's identity is hand with a great Made in Italy tradition: a unique heritage of craftsmanship, creativity and passion that lives and breathes in the collections, without losing sight of the innovations and the here and now focus.
The perpetuation of traditions. Deeply rooted in the country and associated with the great Italian manufacturing tradition, Eleventy produces clothes 100% made in Italy through a network of 94 micro-craft enterprises and promotes the values of Italianism overseas.
Sustainable innovation. Eleventy contributes to the preservation of the environment by focusing on sustainable and smart innovation through the use of natural fibers, yarns and textiles, as well as collaboration with suppliers to make sure no toxic substances have been involved.
Internationalization. The challenge is to accelerate the internationalization process by externalizing the “Made in Italy” appeal outside the country.
Eleventy's strategic vision based on sustainability and efficiency has led the company to consistent growth in international markets. Today, the Eleventy brand is available in over 30 countries, including the United Arab Emirates, the United States, England, Russia, and Turkey together with the Far East, due to commercial agreements with reputed local partners.
The opening of new boutiques in Moscow is adding to the recently opened boutiques in the United States in Beverly Hills and Madison Avenue in New York City; in Korea, Geneva, and next in line - in China.